Why did we need science to tell us this?

Personally, I've been married forty-two years, and faithful to my wife the entire time. I've got several different pairs of jeans in my closet, Lee's, Levi's Wrangler..but I've never heard of the Allele Jeans, and since I've had such a solid marriage, I've evidently never had even one, much less a pair. So there could be some merit to what you're saying.